What's my "Why"?
When I interviewed for my first ever job in sales one of the questions that I was asked was "sell me this pen". Well, I'll be honest I was absolutely clueless. I started mentioning that the pen is black, that it writes (yes I did say that), its great for taking notes, its small so it fits in a briefcase etc etc. Sounds quite cliche, no? Well the truth is that I had no idea that the most important thing was finding out why someone would actually need the pen. I asked zero ques